1. Who We Are
SellBetter (“we,” “our,” or “us”) operates the SellBetter platform at sellbetter.pro. We provide automated Shopify store audits and AI-powered conversion rate optimization (CRO) recommendations.
For privacy questions, contact us at privacy@sellbetter.pro.
2. Data We Collect
When you use SellBetter, we collect the following information:
- Account information: Your email address and name, provided via Clerk (our authentication provider) when you sign up.
- Shopify store data (if you connect via Shopify OAuth): Your store domain, an encrypted Shopify access token, product titles and descriptions (read-only), product image metadata, and theme name. Product editing is optional and requested only when you enable guarded automation. We do not request customer, order, discount, script-tag, or theme-write access in this release.
- Public storefront data: We crawl your public Shopify storefront (exactly as Google would) to evaluate page structure, load speed, and conversion signals.
- Audit results and task history: Scores, coverage, checklist results, fix recommendations, verification evidence, activity records, and undo identifiers.
- Subscription status: Your plan (Free, Pro, or Scale) and Shopify Billing customer and subscription IDs. We never see or store your card details — all payment data is handled directly by Stripe (web users) or Shopify Billing (app-store users).
- Usage data: Pages visited within the app, audit run timestamps, and task completion events. We do not use advertising or behavioural tracking cookies.
3. How We Use Your Data
- Running store audits: We analyze your public storefront and (if connected) your Shopify API data to produce a conversion score and checklist.
- AI-powered fix recommendations: Anonymized store content (no personally identifiable information) is sent to OpenAI to generate specific fix instructions. OpenAI does not use this data to train its models under our enterprise agreement.
- Weekly email digest: If enabled, we send a Monday morning summary of your score and top 5 fixes via Resend. You can unsubscribe at any time in Settings.
- Guarded Autopilot (Pro and Scale): The first product change always requires approval. After opt-in, low-risk alt-text and SEO metadata changes can run automatically. Product descriptions always require approval, and every applied change is read back through Shopify Admin GraphQL, recorded, and undoable. SellBetter does not write to themes in this release.
- Account management: To process your subscription, send billing receipts, and provide customer support.
4. Data Storage and Security
All data is stored in Supabase (hosted on AWS). Your Shopify access token is encrypted at rest using AES-256-CBC before storage — only SellBetter servers can decrypt it.
We use HTTPS for all data in transit. Our database enforces row-level security and is accessible only via service role credentials stored as server-side environment variables.
5. Third-Party Services
- Clerk — handles authentication (sign-up, sign-in, session management). Your password is never stored by SellBetter.
- Stripe and Shopify Billing — handle all payment processing. We never see or store card numbers, expiry dates, or CVV codes.
- OpenAI — receives anonymized store content (product titles, descriptions, identified issues) to generate fix instructions. No customer PII is included.
- Resend — delivers transactional and digest emails on our behalf.
6. Cookies
We use session cookies for authentication and CSRF protection during OAuth flows (including Shopify). We do not use advertising cookies, tracking pixels, or third-party analytics cookies.
7. Data Retention
We retain your data for as long as your account is active. If you uninstall the SellBetter Shopify app, we disconnect your store and clear your access token within 48 hours. If you delete your account, all store data, audit history, and personal information is permanently deleted within 30 days.
8. Your Rights
You have the right to:
- Access and export your data — contact privacy@sellbetter.pro.
- Delete your account and all associated data — go to Settings → Danger Zone → Delete my account, or email us.
- Revoke Shopify access — uninstall the app from your Shopify admin. Your access token is cleared immediately.
- Revoke Google access — disconnect from Settings or revoke via your Google account permissions page.
- Opt out of email communications — unsubscribe via the link in any email, or toggle off in Settings.
9. Children’s Privacy
SellBetter is not directed at children under 13. We do not knowingly collect personal information from children.
10. Changes to This Policy
We may update this policy from time to time. We will notify you of significant changes by email or by displaying a notice in the app. Continued use of SellBetter after changes take effect constitutes your acceptance.
11. Contact
For privacy-related questions, data deletion requests, or to exercise your rights, contact us at privacy@sellbetter.pro.